Thursday, September 8, 2011

The impact of Switzerland’s dramatic action


The decision of the Swiss National Bank to set a limit on the strength of the Swiss
franc so that it cannot trade below a minimum rate of CHF 1.20 against the euro is
one of the most dramatic interventions seen in the foreign exchange markets for
many years. The Swiss economy may only account for 0.8 per cent of global gross
domestic product, but its currency and the influence of its central bank far outweigh
its economic size.
The reasons for the SNB’s announcement – which, incidentally, completely reverses
the policy it has pursued since last summer – are not very hard to fathom. The
Swiss franc’s “safe haven” status was becoming immensely onerous, even though it
had only a limited amount to do with the Swiss economy itself. It had more to do
with the long history of previous appreciations in the Swiss franc during earlier
crises. This, and the impact of momentum trading in recent months, meant that the
rise in the currency became self-perpetuating. If the world had decided that Mars
Bars represented a safe haven, then the same might have happened to the price of
the chocolate bar.
Mars Inc. could have stopped this happening by creating a huge number of extra
Mars bars, and this is what the SNB has now threatened to do to its currency. The
alternative would have been to allow the franc to strengthen further, with the Swiss
economy becoming an largely innocent casualty of the rising distaste which
investors are showing for the prospects in other economies. By August, the franc
had become spectacularly overvalued, as the graph shows. It had risen to three
standard deviations above its long term average in real terms, which is an
overvaluation of 35 per cent. Few developed currencies, not even the Swissie itself,
have reached such extremes.
This was threatening to push the Swiss economy into a very deep depression. The
adverse effect on the manufacturing export sector is obvious. In addition, stories are
circulating that many asset managers who have recently emigrated from the UK
were beginning to plan their return to the City of London, as their costs soared. The
threat of outright deflation, mentioned by the SNB in its public announcement, was
very real, and it deserved to be countered by a major easing in monetary policy,
which is what this move involves.
Is the SNB’s new ceiling credible? That depends on the degree of its resolve.
Ultimately, the SNB, like the producers of Mars Bars, can produce as much of its
own asset as is required to keep its price down. (I assume here that the monetary
effects of the intervention are not sterilised by the SNB.) However, there will be two
adverse effects.
First, there could be a rise in inflation, as there was after the SNB tried the same
policy in the late 1970s. This, however, is likely to take a very long time to emerge
in present conditions. Second, if the policy is tried and then abandoned in the face of
market pressure, the SNB will incur trading losses on its currency portfolio.
Normally, this would not really matter for a central bank, but the SNB is peculiar in
that it has genuine shareholders, in the shape of cantons (which rely on its annual
profit distribution) and private investors. These shareholders have previously
torpedoed efforts by the SNB to stabilise the franc through currency intervention,
and the same could happen again. But I expect the new policy to hold for quite some
time. (See Claire Jones’ excellent piece at the FT’s Money Supply.)
The effects on other markets are not entirely obvious. Some people have argued
that the euro will rise against all other currencies, because the Swissie is now being
forced down against it. This seems unlikely. The ECB has made it clear that they will
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not actively co-operate with the SNB by intervening in the markets, or by
tightening its own monetary policy. This should mean that the euro is broadly
unchanged against the dollar and other currencies. In fact, if the SNB acquires euros
through its intervention, and then diversifies its reserve holdings into dollars and
other currencies, the euro might actually be slightly weaker than otherwise.
There could, however, be some much larger consequences for other safe haven
currencies like the yen. The Japanese currency is not overvalued in the same way
as the Swiss franc – in fact, it is not overvalued at all – but the Bank of Japan would
not welcome the increased inflows which could be triggered by its new status as the
only safe haven among the major currencies. It may have to follow the Swiss
example, and increase its intervention, if it is avoid an unwanted appreciation. It will
probably do so, though not necessarily with the unequivocal force of the SNB.
Finally, what about the impact on equities and other risk assets? The SNB’s move
amounts to another dose of quantitative easing by a major central bank. It is
probably not part of a co-ordinated move to ease monetary policy, but others like
the Bank of England, the Fed and even the ECB also seem to be thinking of an easier
stance, for their own reasons. And the SNB’s example might invite several other
central banks to follow suit, should their currencies start to rise. There is no doubt
that QE is losing its “shock and awe” impact on risk assets, but all this should help
rather than hinder.
Finally, there is the impact on gold. For investors who are already in love with the
yellow metal, this will be another confirmation that those who can print money will
always end up doing so. Its safe haven status has just received another large boost


Investors cheer Bartz exit from Yahoo


Investors cheered the departure of Carol Bartz as
chief executive of Yahoo with boost to the share
price to more than $13 each on Wednesday
morning.
The stock rose from a closing price on $12.91 on
Tuesday to $13.36 by mid-morning Wednesday in
New York trading. The shares were under $13
when Ms Bartz joined the company in January
2009, and have largely remained far below the
price offered in a takeover bid from Microsoft the year before.
The Microsoft offer for $31 a share valued Yahoo equity at about $44bn against a current
market capitalisation of about $16.8bn.
Msl Bartz was summarily dismissed as Yahoo chief executive after less than three years
atop one of the world’s most-visited internet sites amid continuing investor complaints
about its sagging stock price, low growth and difficulty with Asian investments.
In a terse e-mail to employees sent late on Tuesday, Ms Bartz said that she had been
ousted “over the phone” in a conversation with Roy Bostock, Yahoo chairman, and that she
wished remaining employees luck.
Yahoo said in a subsequent press release that the board had named Tim Morse, chief
financial officer, as interim chief executive as it seeks a permanent replacement.
“We have talented teams and tremendous resources behind them and intend to return the
company to a path of robust growth and industry-leading innovation,” Mr Bostock said.
“We are committed to exploring and evaluating possibilities and opportunities that will put
Yahoo on a trajectory for growth and innovation and deliver value to shareholders.”
Ms Bartz, formerly the chief executive of design software maker Autodesk, was initially
greeted warmly by Yahoo shareholders after the previous leadership failed to consummate
an acquisition by Microsoft, which was willing to pay a large premium to bolster its
search-engine competition with Google.
But Ms Bartz came under fire before her first year was up after negotiating a more limited
alliance with Microsoft. In that deal, Yahoo tapped Microsoft to produce the automated
part of its search results, saving development money but splitting ad revenue.
The complex arrangement has failed to generate as much advertising revenue as
executives had predicted. In the meantime, Yahoo has shown nowhere near the growth in
user time spent on its site as more innovative and younger companies, such as Facebook
and Twitter.
That has kept display advertising revenue, where Yahoo had long been the top player in
North America, hobbled as well. Researcher firm eMarketer predicted in June that
Facebook would pass Yahoo in that category this year.
Yahoo had at least two major rounds of job cuts under Ms Bartz as she tried to refocus the
company on core strengths and pitch advertisers on premium packages.
The final strike against Ms Bartz may have been her handling of two of Yahoo’s most
valuable remaining possessions, minority investments in Yahoo Japan and in Alibaba
Group.
Under shareholder pressure, Ms Bartz has said Yahoo is exploring ways to monetise the
stake in Softbank’s Japanese Yahoo network without the tax penalty that would come
with an outright sale.
But though those talks continue in private, a fight with Alibaba and its founder Jack Ma
has played out in an embarrassingly public way.
Alibaba, which is the largest e-commerce company in China, turned over control of its
online payments unit to a group run by Mr Ma without establishing terms for the group to
compensate Alibaba. Yahoo has a board seat at Alibaba but said it was informed belatedly
of the sale, raising questions about whether it could be squeezed out of more Alibiba value.
After months of heated negotiations, Alibaba agreed in July to keep 37.5 per cent of Alipay
or receive a payment of between $2bn and $6bn if the payment business goes public, plus
royalties.

Google helps HTC in patent battle



The attempt to prop up HTC’s share price, how ever, appeared to have little effect as the stock fell below HTC’s
minimum purchase price of T$900 to close dow n 3.9 per cent at T$871
Google has stepped into the widening legal battle pitching Asian smartphone makers
against Apple by transferring patents to Taiwan’s HTC, which is fighting charges from the
iPhone maker of intellectual property infringement in its Android phones.
The US internet search group, which allows makers to use its Android mobile phone
operating system for free, transferred nine patents to HTC last week.
On Wednesday, the smartphone maker used some of its newly acquired intellectual
property to file countersuits against Apple in two US courts.
HTC has lost an initial court ruling over patent infringement to Apple.
Intellectual property has become a battleground in the smartphone industry, with both
Apple and Microsoft challenging Android phone makers such as HTC and Samsung in
courts in the US, Europe and Japan.
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Google’s move shows how the group is growing more active in throwing its weight behind
other groups using Android, after a pledge to protect its operating system against legal
threats when it agreed to buy Motorola Mobility for $12.5bn last month. The deal will
give it control over Motorola’s more than 17,000 patents.
Larry Page, Google chief executive, said at the time that a stronger patent portfolio would
enable the company “to better protect Android from anticompetitive threats from
Microsoft, Apple and other companies”.
Of the patents transferred to HTC, none were part of the Motorola acquisition, which is set
to close early next year.
HTC confirmed that it had expanded legal actions against Apple but did not comment on
the acquisition of patents from Google.
Pierre Ferragu, an analyst at Bernstein, said some of the patents that Google had
transferred were similar to Apple patents that the US International Trade Commission
ruled had been infringed by HTC. This suggests Google is helping provide legal
ammunition for HTC’s fight against Apple.
“With ‘Googorola’ stepping in to support the Android ecosystem, the chances that Apple
forces major workarounds or gets meaningful royalty payments become very unlikely,”
Mr Ferragu said.
The transfer opens the possibility of Google helping other Android phone makers.
Samsung is expecting a ruling today from a German court on whether the design of its
tablets was stolen from Apple’s iPad. Samsung faces a ban in Germany for its tablets if it
loses.
CK Cheng, analyst at CLSA, said Google would probably offer similar patent protection to
other Android phonemakers, especially after the Motorola deal closes.
“But there is very little information out there now and it is unclear whether or not Google
would charge phonemakers for such protection,” he said.